Got a habit to break?

Do you take the elevator or escalator, when it really wouldn't hurt you to take the stairs? (No finger-pointing. I do.)

Volkswagen is pulling stunts to make better behavior more fun. I'm not sure what it has to do with selling cars but, as social experiments, the videos are very interesting.



Here's a stunt pulled to see if people would be better about using public trash receptables:



The car maker's Web site, Rolighetsteorin.se, contains more, but you'll need a translator. An English site, thefuntheory.com, doesn't appear to be running on all cylinders yet.