Tuesday, May 12, 2009

Less creepy, more bully

Is it me, or does the Burger King seem less creepy reinvented as one of the most famous enemies of the Star Trek Enterprise?

Check out the Kingons, an advanced alien race that is half Klingon, half King.

Burger King also has put out a series of "Star Trek" Kingon Defense Academy commercials that show people how to defend themselves from Kingons who, for some reason, want to take away Star Trek BK glasses from people.

So, let me get this straight: Burger King has made a commercial in which its mascot is portrayed as the enemy. And the enemy goes around hurting people and robbing them of BK giveaways? Am I the only one that sees a mixed message?

I'd rather have the BK Kids Meals "Star Trek" toys than the glasses. And I'd rather watch better ads than the Defense Academy campaign.

At any rate, the fast food chain has hit a trifecta movie merchandising deal with Paramount Pictures.

After it pushes the Whopper "Star Trek" movie, it can turn around and promote its fare in conjunction with the June release of "Transformers: Revenge of the Fallen."

And then, it plans a campaign surrounding "G.I. Joe: Rise of the Cobra" at the end of July.

It's going to be an action-filled summer for the King.

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