Two weeks ago, Starbucks Corp. Chief Executive Howard Schultz told shareholders the gourmet coffee company had allowed itself to be defined as the $4 coffee chain and the "poster child for excess."
Watch this to see how McDonald's takes the war to a new level:
http://www.youtube.com/watch?v=Cg87E1tjTOE
Now a question: Is anyone buying $4 coffees? $3 coffees? Where do you draw the limit on coffee prices?
http://www.youtube.com/watch?v=Cg87E1tjTOE
Now a question: Is anyone buying $4 coffees? $3 coffees? Where do you draw the limit on coffee prices?
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