Monday, March 30, 2009

McDonald's taking on Starbucks

A new McDonald's McCafe coffee ad further pierces the Achilles heel Starbucks has developed in today's economy.

Two weeks ago, Starbucks Corp. Chief Executive Howard Schultz told shareholders the gourmet coffee company had allowed itself to be defined as the $4 coffee chain and the "poster child for excess."

Watch this to see how McDonald's takes the war to a new level:

Now a question: Is anyone buying $4 coffees? $3 coffees? Where do you draw the limit on coffee prices?

No comments: