The cost increases will take effect on subscribers' next billing dates, on or after April 27, according to information Netflix Marketing VP Jessie Becker posted on the company blog.
More than 645 people have replied with comments ranging from mild disappointment to threatened subscription cancellations.
Netflix says the change is necessary because Blu-ray title are more expensive than DVDs. But the company says it's growing the selection of Blu-ray movies available to subscribers.
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