That's the Colorado Restaurant Association's line for a campaign to urge people to help the economy recovery by eating out. The ad campaign will run through May.
Once the one-liner gets people's attention, the messages explain about how many people in the state are employed by the restaurant industry, how much tax revenue restaurants raise and how many suppliers rely on the industry for their survival, according to this article in Media Post's Marketing Daily.
Every day, the news is full of stories about restaurants suffering because people are cutting back.
As I drive home in the evenings on I-40, I see parking lots that look full, especially on weekend nights. But maybe that's not the best indicator.
Maybe people are driving separately and meeting up, so not all tables are full.
What's your experience? Are you waiting for tables, or getting right in?
If, in fact, local restaurants could use a boost, maybe they should look to the Colorado Restaurant Association for ideas.
That slogan sure got my attention.
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