SpongeBob and sex

Sex sells. SpongeBob sells.

But should the two of them be combined for a kids' meal sales pitch?

Burger King did.

An ad sparked a furor after it was aired during the NCAA Men's Basketball Championship game.

The frozen-faced King of the burger chain is featured singing and dancing a remake of Sir Mix-A-Lot's "Baby Got Back" from the 1990s.

The King gets close to some oddly squared women's derrierers, singing, "I like square butts and I cannot lie..." -- in reference to SpongeBob.

But the Campaign for a Commercial-Free Childhood has launched a letter-writing campaign demanding that Nickleodeon, from which SpongeBob hails, and Burger King pull the ads for SpongeBog SquarePants Kids Meals.

What do you think?



Here's a link to a longer produced music video: