'World of Mouth'

That headline is a thought-provoker quote from a video shown at the National Retail Federation's recent Shop.org summit and on the NRF blog. (Reblogged by Retail Traffic Court blogger David Bodamer)

And it's only one of many of the data bits provided by socialnomics.com that highlight the exponential power of social media.

"If facebook were a country, it would be the world's fourth largest."

"80 percent of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences?"

"Generation X and Y believe e-mail is passe. In 2009 Boston College stopped distributing e-mail addresses to incoming freshman."

Watch the video. Makes you believe if you're not on the social media bullet train, you'll be left behind.