Monday, March 23, 2009

Shopping, more socially speaking

I was amused today to read a story in which a University of Kansas assistant professor of marketing muses about the next level for e-commerce.
Esther Swilley predicts you'll be able to walk through online stores, a la Second Life, making selections, even trying clothes on your avatar.
You get to take home, via shipping, your finds.
That's not what amused me, though.
It was this comment from Swilley: "It could bring a lot of the social aspect (of shopping) back."
How's that?
You would still be sitting at home, at a computer, rather than out with people. Real people.
Check out the article at

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